AI Development

Voice Calling Agent: Outbound Qualification at 40% of SDR Cost

A B2B sales organisation

Voice Calling Agent

Brief

An outbound voice agent that books meetings, qualifies leads, and hands warm conversations to a human. It handles more than 5,000 calls a day at conversion rates matching senior SDRs.

5k
Calls / Day
11%
Connect → Book
40%
Cost vs SDR

Problem

Outbound qualification only scaled by adding headcount, and the first conversation, the one that decides whether a lead is worth a human at all, was the most expensive and least differentiated part of the job.

Solution

  • An adaptive script engine that branches on the objection it actually detects, rather than reading a fixed tree.
  • Real-time CRM enrichment and calendar booking mid-call, so a qualified lead is booked before the call ends.
  • Compliance-aware handling for TCPA and GDPR, including built-in opt-out detection.
  • A live supervisor view with whisper and takeover, so a human can step into any call in progress.

Result

The agent handles 5,000 calls a day, books 11% of connected calls, and runs at roughly 40% of the cost of the equivalent SDR capacity, with humans spending their time on conversations that have already been qualified.

Under the hood

TelephonyTwilio
Speech / voiceDeepgram streaming STT, ElevenLabs TTS
ReasoningGPT-4o with an adaptive branching script engine
BackendFastAPI, PostgreSQL
ComplianceTCPA and GDPR handling, automatic opt-out detection
More Work

Other systems we have shipped.

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